The power of educational broadcasting

Educational broadcasting refers to radio and TV programming with the express aim of covering certain course content.  Education broadcasting is received by the learners in a class setting or even at home.  Education is an important driver of development. Development is the process by which a group of people engages in various forms of self-improvement using available resources. Let us look at some of the advantages of using mass media for purposes of education.

              Educating the masses

Studies have shown that broadcast media are extremely powerful instruments for mass influence. They have successfully been used over the years to shape consumer thoughts and decisions. Today, it is becoming hard to make the masses conscious of a product without the use of broadcast media; which is why educational broadcasting is a very powerful tool of dispensing knowledge.

Granted, most people tune into their favorite FM or TV stations for entertainment. But even then, they gather lots of information in the process albeit unconsciously. Educational programming is tailored to ensure that the listeners are adequately informed and educated in the subject area. This is becoming a very important method of educating the masses, especially in the developing countries.

              Adult education

There is a direct correlation between literacy levels of a country/society and the socio-economic development. The role of education in poverty eradication and wealth creation is huge. In the developing countries, there is a growing need for educating adults and this comes with an interesting set of challenges. Firstly, there is the challenge of developing a curriculum that will resonate with them. Secondly, there is the issue of their availability to attend structured class sessions and then there is the challenge website of mixing adults with kids in the same classroom. This makes broadcast education very appealing to the adult learners. They can now comfortably learn at their own pace and in the comfort of their homes too.

              Educating children

That children are a country’s greatest hope is more than just an axiom. Investing in children means investing in the future of a society. The best investment a society can make in her children is by giving them an education. one challenge that educators face is that children find the traditional school boring. The modern day kid is exposed to lots of audio visual content in form of video games, animation shows, mobile phone games, etc. this makes it very hard for them to concentrate in a classroom setup listening to a teacher spew out arithmetic or some other information. However, if the teacher was to spice up the course content but utilizing audio visual technologies, the lessons will suddenly become interesting and grasp the attention of the young learners. This helps to illustrate why children are one of the most important target audiences for broadcast education.

As we have already established, education is an important driver of development. As technology changes the way we do business and the way we relate to friends and family, it would be foolish to not allow the same technology to reshape the way we view education. It is time we embraced broadcast education for it has the power to literally move the masses.